'Hope for Pakistan' Campaign Launches

Looking to maximize outcome of Canadian government's dollar-to-dollar matching commitment for Pakistan flood relief

MISSISSAUGA - Hope for Pakistan has launched an effort to create awareness and raise donations following the devastating flooding that hit Pakistan in late July. The campaign has been motivated by the Canadian government's dollar-to-dollar matching commitment.

Family affected by flood in Pakistan (photo from www.hopeforpakistan.ca)

"We were pleased with the federal government's announcement and felt the responsibility to let others know in order to maximize its outcome," said Sadia Qureshi, Hope for Pakistan's Executive Associate Director.

Running until September 12, 2010, the last date by which donations will be matched, the campaign will drive donations through its website (www.hopeforpakistan.ca) to the Canadian Red Cross and Islamic Relief Canada.

Volunteers will target high-traffic commercial areas frequented by the Greater Toronto Area's South Asian community, such as grocery and clothing stores to raise funds.

"We will be wearing orange t-shirts, and will be placing orange posters and donation boxes in many of our favourite local spots, so look out for us," said Saira Sheikh, also Associate Executive Director of the campaign.